Product Design
Inabun
How can we design a speedy and simple experience for ordering vegan fast food?
Solution/Process
Example of ordering process
Inabun is a burger restaurant that delivers vegan burgers and fries to your door.
Functions
A website and app that allows users to order directly through their own single-page, sales portal.
Elevator pitch
We deliver tasty, guilt-free and fries.
Target Audience
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Busy adults who may not have time to cook.
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People interested in the environment and/or trying to have a lifestyle change.
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Students that would like fast food delivered.
Solution/Process
User Research
Joseph is a developer at a tech firm and lives alone. He wants to save money and avoid eating out. Joseph is concerned about staying fit and actively tries different diets.
Motivation
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Regularly orders takeaways.
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Wants to avoid the expense of eating out.
Goals
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Would like a healthier diet.
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Would like to save money.
Pain Points
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Price sensitive so may be unwilling to spend a premium ‘takeaway’ price.
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Lack of information on vegan eating.
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No stable dietary preference.
User Research
Non-preachy
Convenient
Quick
Unambiguous
Choice
Summary
From this user research, it was established that:
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Users should have the choice, to be able to customise their burgers.
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Vegan users interviewed were tired of the same, green, repetitive branding of businesses targeting them.
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Users wanted to stay clear of red/yellow colour combinations that dominate the unhealthy fast-food industry.
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The app should be quick and convenient.
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The app should not preach to the converted or try to overly educate/convince people to alter their diet.
Adjectives
To help build a style board. Sample users were asked to generate words relating to the concept of ‘vegan diet’, ‘takeaways’, and ‘deliverable burgers’.
Sample users were then given the concept ‘Inabun is a vegan burger delivery restaurant‘ and asked to reduce this list into the ones that resonated most, aiming for 5 keywords.
Concept Development
Mapping & Wireframing
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Digital Prototype
To view and interact with the full digital prototype. Please click here or scan the QR code to the right.
