Minfo

‘How can we connect users to information through different forms of media?’

Solution/Process

Run-through of concept (audio to store redirect)

Like Shazam but for products. Minfo changes the way we interact with messages and ads, from all sources via all media. We shouldn't have to remember a phone number, url or even do a search when something peaks our interest.


Functions

  • Identifies embedded soundwaves in media (e.g. television or online) and provides information to the user on relatable products.

  • Allows users to purchase ‘fetched’ products within the app.

  • Allows people to play their own indecipherable signal to other users devices in order to share information or files.

  • Can work in conjunction with a Linkedin profile in order to stream contact information.

  • Has expansion plans to work in a variety of media and have its own stable cryptocurrency, built on blockchain technology.

Solution/Process

 

User Research

User Examples

  • Teenagers

  • Students

  • Users that like to follow the latest trends

Alex is 19 and is a student, studying sound production at University. He lives in a shared house and likes watching Youtube and Netflix. He regularly looks to blogs for menswear style inspiration. He also likes to follow the social media channel of his favourite football team.

Motivation

  • Impressionable with new styles

  • Strong brand loyalty.

  • Tech-savvy.

  • Feels staff in clothes stores don’t have enough information to offer alternatives.

Goals

  • Wants to keep up with the latest trends in fashion and set an example for others. 

Pain Points

  • Doesn’t want to install any software and would like to use an app through a browser or his mobile phone.

  • Often purchases on impulse, instead of conducting prior-research.

Conclusion

It is clear that Alex would benefit from having a hassle free-way of finding information on new products he likes (not only limited to fashion) from media, with an app.

“I wish I knew where I could find that tee...’

User Example

  • Working professionals looking to network.

Claire is 34 years-old and an entrepreneur. She networks at international trade shows and has a high-pressure job, based in New York. 

Motivation

  • Would like to expand her brand.

  • Would like to expand her own network of contacts.

Goals

  • Actively wants to network more effectively

 

Pain Points

  • Doesn’t want to install any software and would like to use an app through a browser or her mobile phone.

  • Has very limited free-time.

Conclusion

It is clear that Claire would benefit from having a hassle free-way of networking more effectively.

“I’m swimming in useless business cards...’

Card Sorting

Speed

 

Simplicity

 

Trust

Understandable

 

Consistent

Adjectives

To help build a style board. Sample users were asked to generate words relating to the concept of ‘Minfo changes the way we interact with messages and ads ... from all sources via all media.

 

'In 2019 we shouldn’t have to remember a phone number, URL or even do a search when something gets our interest.’

 

Producing a list of 5 relatable keywords.

Summary

From this user research, it was established that:

  • The app should be deceptively simple, straightforward and easy to use with as little clicks as possible.

  • The app uses new technology so should be modern and favour function over form.

  • The app should seem personal, like an assistant.

  • The colours should look modern and branding would need to be consistent if the scope of the app was to be expanded as this would help build trust.

Branding

 

Header text

Helvetica Neue

Roboto Standard

Secondary header text

Roboto Medium

Body text

Wireframing

 

Digital Prototype

To view and interact with the full digital prototype. Please click here or scan the QR code below.

© Diagraam 2020

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